The wait is finally over as GRWM Cosmetics has arrived in Cebu! After years of unwavering support from the Cebuano Goal-getters community, the beauty brand has proudly opened its very first kiosk located on the Upper Ground Floor of the SM City Cebu Department Store.
GRWM Cosmetics will be featured in SM Beauty’s So Much Color Playhouse, a vibrant beauty festival running from July 24 to 31, 2025, with the main celebration on July 26, 2025. Goal-Getters, can look forward to an engaging experience filled with opportunities to swatch and try out beloved products.”
I was so happy that I was able to try out their products at GRWM Cosmetics new kiosk, their kiosk is very big and it is filled with lots of testers where you can choose the exact shade and products that work for you. I was also happy to see they had their mini collection, the #GRWMinis Collection offers travel-friendly, pocket-perfect versions of GRWM Cosmetics’ best-selling essentials plus an all-new revolutionary Mascara.
● Mini Loose Baking & Setting Powder: This lightweight, micro-fine setting powder now comes in five versatile shades: Cream Puff, Bright & Pink, Lemonade, Milky White, and Brioche. Whether for brightening or softening, this cult favorite delivers a flawless, long-lasting finish.
● Mini Milktints: The brand’s beloved multi-use Milktints are now available in mini form, featuring three classic shades: Pablo’s Latte, Buttercream, and Soufflé, along with two new additions: Meringue (neutral light nude peach) and Cotton Candy (neutral muted light pink). These creamy, compact tints are the perfect companion for your lips, cheeks, and lids.
● Lash Revolution Life-Proof Mascara: This all-in-one mascara is a true game-changer. Lightweight, waterproof, smudge-resistant, and powered by Wet Fiber Technology, that wraps each lash in flexible, lengthening, and volumizing fibers. The result? A bold, lifted finish that lasts all day. It also features an innovative crescent-shaped brush that hugs every lash from root to tip, delivering a three-dimensional curl with precision.
Also available at the new GRWM Cosmetics Kiosk are their cult- classics:
● Ultra Matte Fixing Spray: A true essential for our oily-skin Goal-Getters, this setting spray locks in makeup with zero smudging and minimal touch-ups. Infused with Vegan Ceramides, Niacinamide, and Centella Asiatica, it features Ultra Matte Complex—a unique skin film technology with oil-control powders and film formers that help keep the skin hydrated while locking in makeup all day.
● LipMaxx: A highly nourishing and cooling lip balm that delivers moisture and comfort in one swipe. Perfect as a base or topper, this formula keeps lips looking plump, juicy, and healthy.
● Cushion Lip Tint: For fans of a velvet-matte finish, this tint provides a cooling feel upon application and a lasting stain that holds through meals, events, and conversations.
A little about GRWM Cosmetics:
Established in 2021, GRWM Cosmetics is a Filipino beauty brand that passionately strives to offer high-quality, innovative beauty products that fuel self-expression. The brand believes in the transformative power of beauty products that empower fellow Goal-Getters. With a commitment to inclusivity and a celebration of individuality, GRWM Cosmetics dedicates itself to inspiring and empowering everyone to confidently embrace their unique selves.
For more updates follow:
● Goal-Getters Community: Join Us
● TikTok: @grwmcosmetics
Shop GRWM Cosmetics online anytime, anywhere:
● Official Website: grwmcosmetics.com.ph
● Shopee: GRWM on Shopee
● Lazada: GRWM on Lazada
● TikTok Shop: GRWM on TikTok Shop
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